Wednesday, July 8, 2009

Creative Advertisements

There are some advertisements that totally make sense and then some that are just absurd. Either way the goal of an advertisement is to capture the attention of the audience and then lead them to believe that they need to use the product promoted in the ad.

Any video advertisement usually has about 30 seconds to 1 minute in which to convey its message. These seconds are vital to telling a compelling story. There's a story, a scene, a setup, the people, the dialogues and the product. All these components have to be arranged and choreographed in such a way so as to be able to convey the message quickly.

There are some ads where the character (actor/actress) holds the ad together with a display of their acting skills (delivery of dialogue, display of emotion, physical and or facial expressions). Then there are others that are just supposed to convey the message either with a funny skit or scene, mostly through the unspoken word and all action.

With the advent and ease of use of photo/video editing software, the quality of these ads are getting to a whole other plateau. Some of these ads are really quite amazing and visually stunning. You can basically create an ad nowadays with a simple computer and free software. However the best ads require a creative team that can put together all the ad components and make it compelling for the viewer attention to be captured. That is the first key step toward pushing the product.

I recently saw this ad and was quite amazed by it. I thought I would share it with you all. The agency that designed and produced this video needs some applause.

There are many other ads that amaze me with what they are able to convey in 60 seconds or less. However, for the sake of brevity of this article, I only used one example of an ad that I liked.

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