SN sites will also have to control spammers and unwanted business solicitation that irritate users. Twitter (a microblogging site), a service that I use, is an example where this happens. Many businesses hide their real identity, get accounts on twitter, try and get people to follow them so that they can spam them with the irrelevant material. As for me, my current rule is to periodically scan my followers and delete/block those who have no profile information. I try and control what’s relevant and contextual to me. Recent reports by bloggers and other SN site users have evidenced the fact that some of the SN application sites are resporting to spam themselves in an effort to increase their user base leaving a very bad user experience for the end user.
SN’s will have to create new forms of attention aggregation and inform, entertain and allow for fulfilling content consumption to effectively provide a platform for monetization.