"Twitter" A Social Radar! - Pros and Cons

Jeff Pulver's 140 character conference will be taking place in New York City on 16/17 of this month. Various characters from the worldwide twitter community will be descending into NYC to talk about what twitter means to them. They will share their thoughts on subject of twittering and making sense out of 140 characters.

Twitter has been talked about much in the past few months starting from the interesting episodes of "Student who twittered out of an Arrest in Egypt" to the "Hudson crash-landing incident" and many other daily trending topics. I personally use twitter to rant about various things from technology to finance and pretty much everything else in between. I have made a few friends through twitter and though I have never met them in real life I have conversations with them on meaningful topics from time to time.

As an entrepreneur working on technologies that merge presence and leverages micro-expression, I believe that this conference will bring together a meeting of wonderful minds and provide an unique opportunity to interact with people who are thought leaders in the area of applications built around twitter.

I want to list out the pros and cons of twitter here and see what other people have to say about it at the conference.

PROS:

1) Ambient Awareness: Twitter like updates, though seen as mundane by many is interestingly termed "ambient awareness" by technology writer Clive Thompson. Read his Sixth Sense article here. The process by which you follow quick, abbreviated status updates from the constituents of your extended social network.

2) The Power of Brevity: I believe @biz once called twitter, "the messaging service we didn't know we needed until we had it". I think in some ways the brevity of input to any status updated and the creative ways in which people fine tune their limit of 140 characters to get their point across has shown that communication can occur effectively in micro-expression. Can a twitter like system be expanded to get rid of the clutter of email? Maybe!!

3) A customized newsfeed: Twitter has become a "Social-Radar" for me as it gives me an instantaneous view of what is going on with the people that I follow. I am also aware of breaking news from various parts of the world as I follow tweets from people and organizations of locations I am interested in. Twitter has become my listening device. It provides a source stream of information that when appropriately filtered gives me more specific information than random rants at the water-fountain. The trending topics section gives me an idea of what is the topic of discussion at the moment in the outer reaches of twitter and whether I should listen in and contribute if necessary.

4) A Marketing/PR tool kit: Twitter is an automatic system/tool-kit for marketing and public relations. You can reach out to your customers and ask them about products or features and get their feedback instantaneously. Product roll out information, recall notices, links to announcements and other information that needs to be quickly disseminated publicly can be done via twitter with a link to the main article leading people back to the company website. Having a presence on twitter is powerful for companies in many ways.

CONS:

1) Quality of Information: A Harvard business publishing article by by Bill Heil and Mikolaj Piskorski states that the top 10% of prolific twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. Many of these top tweeters could just be using twitter as a quicksand to lead people away to their websites or businesses. You will have to filter and prune your following list from time to time for the sake of sanity.

2) Vulnerability: Earlier this year at Soccomm, Jeff Pulver stated that it was important to share the human side of yourself in the social network that you belong to. This vulnerability as he defined it further as, "You have to put your guard down when you want to connect to people so that they do not doubt your true intentions and see you for the person that you are". One should be careful in what they reveal about themself on twitter or elsewhere on the web. Recently an AZ twitterer alleges that his home was robbed because he tweeted about where he was on vacation. Be vulnerable to earn people's trust, but not vulnerable to cause you harm.

3) Chatter effect: Twitter tends to create a lot more noise than signal at certain times. For example, I find there is a lot of duplication of info when you are following a trending topic especially as people start re-tweeting (RT) other people's information. This can sometimes cause mis-information as unverfied information can get propogated and pushed. I experienced some of this misinformation when I was following the mumbai terror attack on twitter.

4) Twitter Safety: Don't tweet your way into an SEC investigation and don't tweet your way out of a job. Companies whose employees tweet must be aware of the limits of what their employees can or can't talk about in these public forums. Then there is the good example of that potential Cisco employee who tweeted himself out of a job by making a lame comment on twitter. Also another famous example of notorious tweets is that of @keyinfluencer whose tweet about Memphis was picked up by a Fedex (based in Memphis) employee and sent up the chain. Read Peter Shankman's post on the same.

In the end, I conclude by saying twitter and the very concept of micro-expression is a valuable tool. A plethora of twitter based applications are available and listed at the conference site as well. Use it wisely. Some of my favorites are "stocktwits", "tweetdeck" and "twitpic".

Hope to see some of you fellow tweeters at the 140 conf.

What is Social Communications and how to leverage it?

Have you wondered what is Social Media and what it offers? Who should use it and whether this new medium can be leveraged by companies, entrepreneurs and others alike? If you did, you should plan on attending the one day "Social Communications Summit" being held in New York City, on Feb 10th. Jeff Pulver, producer of this summit, wrote "We are living in a time where our phones have become Social Communication devices and that presence is quickly becoming a trigger point for communication".

As a society, we are becoming more and more connected and mobile, able to do things while being mobile. Personal Presence is still evolving as we speak. This evolution of presence, Pulver states "has huge implications for advertising, media and telecom". For me personally, as a Co-Founder of MOBOW, a startup developing products in the mobile presence arena , this aspect of presence made this summit a must attend.

The summit is interesting because it offers a preliminary glimpse as to how the various aspects of social media will play out. Pulver has invited members from the Media, Internet, Communications and Entertainment industries as speakers. I am personally interested in understanding the Investment appetite in this area, Effect of social communication on media and enterprise adoption as well.

Investment: Fred Wilson of Union Square Ventures and an early investor in Twitter is one of the speakers. I am interested in his outlook on investment in mobile in general , and also in this area of social communications. I hope to be able to understand the implications of micro-social expression as he sees it in the enterprise arena. Twitter has been a great consumer application with lots of users and large scale adoption. I myself am a ardent fan of twitter. However , enterprise adoption of twitter-like applications are facing an uphill battle. I believe that's due to the fact that many users in large companies already work in small teams and creation/maintenance of a shared micro expression feed to expressly state what they are working on is seen as a waste of time. I believe that applications that address "goal/task oriented micro expression" with ties into existing content creation mechanisms, along with an identity/contact/group management component to identify relevant participants and smooth mobile content delivery are the keys to success in this emerging nexus between adoption of social media and the reluctant enterprise arena.

Effect on Media: David Kirkpatrick (Senior Editor - Fortune Magazine) recently interviewed Mark Zuckerberg (CEO of Facebook) on stage at DLD09. David is currently writing a book about "The Facebook Effect" . It would be interesting to hear what David has to share from DLD09 regarding Facebook. Apparently Facebook's Connect will be a big focus for FB in 2009. This ties in well with Jeff Pulver's talk at the #soc09, the theme of which is "Connected Culture".

Some of the other interesting speakers are Jeff Jarvis who wrote "What would Google do". He recently spoke about the "Life is a beta" culture about how Google produces products. I have heard him speak at the NY tech meetup and he was also on the Brian Lehrer show today (Feb 6th 2009). While his fascination for Google and the way they do business or product development will be interesting to hear, I would also like to see him address how Social Communications in the realm of "Let your customers decide features", will be adopted by Enterprise Companies, particularly those apprehensive about IP protection.

Engaging Social Media for marketing: Marketing campaigns have to be carefully plotted out. Clueless campaings can face backlash especially by the watchful eyes and ears of the powerful group of Mommy-Bloggers. As many of us know, a small but vociferous self-professed "Motrin Moms", derailed an entire Johnson & Johnson Motrin television and print campaign. The campaign was met with such resistance by the likes of Katja Presnal that eventually executives apologized publicly for allegedly being insensitive and pulled the entire campaign. This incident was a little unsettling for marketers, because it proved that in this day and age of Facebook, twitter and other means of expression (where people have a huge following), news, especially one that angers a subset of the population travels fast. Has this caused companies like J&J to be reluctant to leverage Social Media or should they actually work with focus groups, before releasing campaigns publicly?

There are other tracks which discuss music, and entertainment especially as it applies to social gaming. Overall, I think that the Social Communication conference is a great opportunity for evaluating new means of communication, leveraging presence in a relevant way, advertising, investment and other opportunities in this area. Come, mingle and be a part of the new Social media revolution.